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Anderson Toyota wins DealerRater Consumer Satisfaction Award!

Anderson Toyota and Lexus of Rockford have been awarded a 2015 DealerRater Consumer Satisfaction Award, a recognition auto dealerships can earn by delivering outstanding customer service as rated by online consumer reviews. DealerRater, the car dealer review site for consumers, created the Consumer Satisfaction Awards to enable online car shoppers to instantly spot car dealerships that provide high-quality customer service.

Consumer Satisfaction Awards will be given annually to the top 10 percent of U.S. new-car dealers based on their PowerScore, as well as all U.S. used-car and Canadian (new and used) car dealerships that meet DealerRater’s Dealer of the Year criteria—receiving at least 25 annual reviews and maintaining an average PowerScore rating of 4.0 out of 5.0.

Dealers can increase their PowerScore ratings by getting more reviews, and improving consumer feedback on the dealership’s customer service, quality of work, friendliness, pricing and overall experience.

“We’d like to congratulate Anderson Toyota and Lexus of Rockford and all of our Consumer Satisfaction Award winners,” said DealerRater CEO Gary Tucker. “DealerRater is where car shoppers learn from their peers regarding which dealers offer top-notch customer service, and now they can quickly identify that Anderson Toyota and Lexus of Rockford is one of the best in Rockford, Illinois.”

Anderson Toyota and Lexus of Rockford have achieved consistently high marks on the DealerRater website, placing it among the top dealerships nationwide. Online shoppers visiting Anderson’s dealer review page on will find a “2015 Consumer Satisfaction Award winner” designation.

“It’s an honor to receive this award and reflects the attention that we give to each and every customer” said Anderson Toyota / Lexus of Rockford general manager Randy Alex.  “Our entire staff is so dedicated.  I’m proud of them and want to thank our sales and service customers that took the time to use DealerRater to post about their experiences here”.

Anderson Toyota DealerRater Award

Enter the Dream Car Art Contest!

Youth Invited to Draw ‘Dream Car’ to Win iPad and Possible Trip to Japan

TORRANCE, Calif., (Sept. 22, 2014) – Toyota Financial Services (TFS) announces the U.S. launch of this year’s Toyota Dream Car Art Contest, which is designed to inspire creativity in youth and encourage an interest in the automotive industry. Across the nation, youth, ages 4-15, are invited to create and submit a drawing of their idea of a “Dream Car” during September 22 through December 13, 2014. Full contest details, along with official entry forms, are available online at 
“Every year, it’s exciting to see how the Toyota Dream Car Art Contest inspires youth from around the world to design their vision for the future of transportation, and it’s inspiring to see so many also consider how technology can help address larger societal issues facing their generation,” said Mike Groff, President & CEO of Toyota Financial Services.
In the spring of 2015, nine U.S. winners will be selected. Once accepted and awarded, their artwork will be submitted, along with entries from approximately 80 countries, for consideration in the World Contest. Thirty World Winners plus their parents or guardians will receive a trip to Japan to participate in an awards ceremony in August 2015 during which four additional awards will be announced per age category: Gold, Silver, Bronze, and Best Finalist. This past year, two youth from the TFS-run contest were selected among the 90 World Finalists (Sarah Kong for her “Helping Car” and Lauren Park for her “Toyota Camera Car”).Park was among 30 youth worldwide chosen as World Winners to go to Japan. In addition, two U.S. winners of a separate contest in Hawaii were selected to go to Japan: Teah Arlene Laupapa and Emma Hiilani Thain.

As in years past, Toyota divisions and affiliates are encouraging young people across the country to participate. At many locations, associates and dealerships are promoting the contest and hosting art workshops for youth. “Art is an integral part of our associate engagement,” said Groff. “Often, when volunteering or mentoring, our associates establish a rapport with kids using art as a means to connect.”

History: Last year, over 660,000 youth, ages 4-15 from around 80 countries submitted artwork to the Toyota Dream Car Art Contest worldwide. Of these, 630 entries were submitted to Japan for consideration in the World Contest.

The first international contest was held in 2004 by Toyota Motor Corporation in Japan with the dual goals of inspiring children to understand the importance of having a dream while, at   the same time, encouraging them to become interested in cars by designing “Dream Cars”  of their imagination. This is the fourth year that the U.S. has held its National Contest.

Dream Car

Toyota helps out the Motor City

Toyota Commits $1 Million to Help the City of Detroit and Secure the Future of the Detroit Institute of Arts

August 06, 2014
DETROIT (August 6, 2014) — The Detroit Institute of Arts (DIA) announced today that Toyota Motor North America pledged $1 million toward the DIA’s commitment to raise $100 million as part of a “grand bargain” that will help the City of Detroit emerge from bankruptcy, support city pensioners and protect the museum’s art collection for the public.

“Toyota has demonstrated its commitment to Detroit and Michigan by doing its part to secure the DIA’s future while helping Detroit’s retirees,” said Eugene A. Gargaro Jr., DIA board chairman. “We are extremely grateful for Toyota’s generous support and know that it will motivate other donors and help pave the way for a bright future, both for the City of Detroit and the DIA.”

“Detroit and the surrounding areas are vitally important to the automotive community. They deserve our support,” said Simon Nagata, president of Toyota Motor Engineering and Manufacturing, Inc.  “Together we can find solutions to help Detroit become the healthy and vibrant community that reflects the spirit of its people. This commitment is a way to demonstrate our gratitude to the people who have built this industry and support us every day.”

The grand bargain will provide Detroit’s pensioners more than $800 million from the DIA, local and national foundations and the State of Michigan over a 20-year period. The funds will be directed to a supporting organization of the Community Foundation for Southeast Michigan and then disbursed for city pension payments over the next 20 years. As part of the grand bargain, the City of Detroit will transfer ownership of the DIA’s collection, building and related assets to the private nonprofit corporation that currently operates the museum, Detroit Institute of Arts, Inc.

Detroit Institute of Art

10 Million in Georgetown!

Toyota Celebrates 10 Millionth Vehicle Made in Kentucky

First Camry Rolled Off Line at Georgetown Plant in 1988

Employment grows to 7,000, while investment nears $6 billion
May 29, 2014
Toyota Produces First Car at New Kentucky Plant [1988]
[Press release issued by Toyota, see the entire story here]
GEORGETOWN, Ky. (May 29, 2014) – Avery Bussell Jr. always thought he’d be a farmer.  However, with times on the family farm a little tough in 1988, the 22-year-old threw his name into the mix for a job at a new company that was setting up shop 55 miles away – Toyota Motor Manufacturing, Kentucky (TMMK).One small problem: he was one of over 100,000 others who were applying for about 3,000 jobs.“I didn’t think I had a chance to get hired,” Bussell said.  “But, I did, and it changed my life.”

Now, 26 years later, Bussell – a group leader on the plant floor – and 7,000 other TMMK team members are celebrating the 10-millionth vehicle manufactured at the Georgetown, Ky., plant.

“I was worried about my future. I knew Toyota would take care of that; you have that with Toyota – a job for life,” he said.

In a ceremony at the plant today, the “first” Camry that came off the line in 1988 sat next to the 10-millionth vehicle – also a Camry.  Speaking to a crowd that included team members, community supporters and government dignitaries, plant President Wil James noted: “Obviously, these two vehicles are worlds apart in many ways, but, at the same time, identical in others – particularly when it comes to craftsmanship and the care and love that went into their production.”

James should know.  He was hired as a mechanical engineer in 1987, but convinced the company to enlist him as a “group” leader on the production floor so he could better understand its management style – respect for people, consensus building and Kaizen (continuous improvement).

“Many people may be surprised at our growth and the success the past 26 years; I am not,” James said.  “We have the best, most dedicated work force in the world.  It is all about family, working together to make the best product for the customer.”

Kaneyoshi Kusunoki, TMMK’s first president, had similar remarks at the “first-car ceremony” in May, 1988.

“This car is a symbol of our most important company principle – team work.  For this reason, I have declared that our first car shall be preserved forever in Kentucky for our team members.  It is to remind us not only of what we have accomplished today, but, more importantly, what we can achieve in the future through team work.”

The 10-millionth vehicle will have a different fate.  While TMMK’s first Camry was preserved for historical purposes, one lucky team member will get the chance to win the 10 millionth vehicle – a white hybrid Camry – via a blind drawing, which will take place later this summer.

In addition to Camry, the No. 1 selling car 15 out of the last 16 years in the U.S., the Kentucky plant currently produces the Avalon and Venza.  In 2015, the plant will become the first in the U.S. to make a Lexus vehicle – the ES350.  Past models have included the Sienna mini-van and the Solara.  Since inception, Toyota has invested $5.9 billion in the Georgetown plant – its largest in North America.

“I was lieutenant governor when Toyota came to Kentucky in 1986, and, over the years, it has been incredible to watch and assist in the growth that has taken place,” said Kentucky Gov. Steve Beshear.  “This plant now has 7,000 team members, and we look  forward to continued growth with 750 jobs being added when production starts for the first U.S.-assembled Lexus next year.”

As TMMK neared the 10-million mark, numerous Toyota owners shared their stories.  One such customer, Victoria Walker of Midway, Ky., has gone as far as to include several posts to her blog (Single Sojourner) about her Georgetown-built Sienna, which has over 300,000 miles and a name of its own.

A sample: “She is relentless, tried and true.  She is my hero.  She means the world to me because I see family stamped all over her.  I ain’t lettin’ go, and you wouldn’t either if you turned the key and heard her hum.  Her name is Bessie.”

To James, that is music to his ears.

“For me and every team member, that is what we strive for – stories like that.  That hasn’t changed in 26 years.  The key element is that every car is its own entity – one by one.  Our team members have done a phenomenal job of being able to maintain that original DNA.”

While many customers take their vehicles personal, so do TMMK team members.

“The exciting part is seeing a vehicle you worked on rolling down the street,” said seven-year team member Jovonda Williams, an engineer in Quality Control.  “I feel like I partly own that head-liner,” she said with a laugh, referring to a big piece of her responsibility.

She added: “There is no plan to stop.  How long before we celebrate 20 million?  We’ve got a new vehicle (Lexus) on top of our current mix.  It is a great time to be at Toyota.”

Toyota Kentucky


Nominate a Hero

As part of the 2014 Rockford AirFest, the Anderson Automotive Group is sponsoring the Honoring Heroes Program.  This program honors those that served in the Army, Air Force, Navy, Marines & Coast Guard during Vietnam – commemorating the 50th Anniversary of the Vietnam War.  We feel privileged to be able to recognize the courage, strength and tenacity of those service members that experienced this trying time in our history.

Anderson Toyota Scion is an official “Nomination Station”.  Stop by the dealership to fill out a nomination form for your Hero any time Monday through Saturday during store hours.


Honoring Heroes Program


Toyota testing the i-road Urban Car

Tokyo, Japan, March 20, 2014―Toyota Motor Corporation announces the start of consumer trials of the “i-Road” personal mobility vehicle in the Greater Tokyo Area. The limited trials, which aim to gauge the effectiveness of the electric vehicle in everyday situations in urban areas, will run from March 24 through early June.

Toyota i road

 The i-Road offers a novel riding experience, combining the convenience of a motorcycle with the comfort and stability of a  car. The i-Road to be used in the consumer trial in Tokyo is based on the model shown as a concept at the 43rd Tokyo Motor  Show 2013, but is now available in five colors and features improved visibility, ease-of-use and maneuverability.

Toyota will provide ten vehicles to approximately 20 test participants, ranging from members of the general public to trend  and industry experts. Feedback will be collected concerning driving feel, user satisfaction, ease-of-use in urban areas, and  impact on destination choices.

In addition to the upcoming trial in Tokyo, the i-Road has been trialed on public roads in Toyota City since early March as  part of  Hamo, Toyota’s urban traffic system created to explore the possibility of realizing a low-carbon society in which  mobility is enhanced by technology. Toyota will continue to conduct research into ultra-compact electric vehicles for optimal short-distance travel within urban areas.


Toyota i-Road (Used in Toyota City and Tokyo Verification Testing) Main Specifications

Length 2,345 mm
Width 870 mm
Height 1,455 mm
Wheel base 1,695 mm
Curb weight 300 kg*2
Tire size Front 80/90R16
Rear 120/90R10
Occupancy 1
Minimum turning radius 3.0 m
Powertrain 2 electric motors
Maximum speed 60 km/h
Cruising range on a single charge 50 km*3
Battery type Lithium-ion

Toyota Prius v . . . The Family Hybrid

Toyota Prius v at Anderson Toyota Rockford IL

Prius v is the Family Hybrid in an Expanding

Model Family

  • 42 MPG combined EPA fuel economy rating
  • More cargo space than most small SUVs
  • Premium-level safety systems and integrated multimedia
  • Innovative resin Panoramic View Moonroof

Largest in the line of Toyota Prius models, the Prius v at Anderson Toyota provides room for families with active lifestyles while offering 42 mpg combined fuel economy. The “v” stands for versatility in this highly efficient vehicle that offers more cargo room than most small SUVs.

For 2014, the Prius v gains daytime running lights (DRLs) and also offers the Panoramic View Moonroof as a standalone option on Prius v Three.

Utilizing the same proven Hybrid Synergy Drive system as Prius, Prius v offers estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined.

Big Enough For Families and Cargo
In the Prius v, generous interior space and good visibility are complemented by a high seating position, ample head room and a roomy 35.9 inches of rear seat leg room. A low, wide-opening rear hatch accesses 34.3 cubic feet of cargo space behind the 60/40 split folding rear seats, which expands to a generous 67.3 cubic feet with the seatbacks lowered. The fold-flat front-passenger seat allows the vehicle to carry long items. Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort.

The center-mounted instrument panel is a visually succinct, space-efficient design that is also easy to use. As with other Prius models, the driving controls including push button start, parking switch, drive-by-wire shift toggle, and driving mode buttons are immediately at hand. Instrument-panel controls, including a single dial automatic climate control, provide an advanced look and user-friendly function.

The cabin features a number of storage spaces, including dual glove boxes, a center console storage box and utility tray and five cup holders in large and medium sizes. Bottle holders are built into the front and rear door pockets, and most models feature an overhead storage space suitable for sunglasses. In addition to the larger main luggage compartment, there are storage units built into the sides and under the cargo platform for storing equipment such as car wash items or gloves. A special space for umbrellas is located under the rear seats.

An available seat material called SofTex is designed for easy cleaning, resisting spills and wear resistance in a family vehicle that could see heavy use on a daily basis. Soft to the touch, SofTex is lighter than leather and other traditional leatherette-type materials, and its production generates 99 percent fewer volatile organic compounds (VOCs) than conventional synthetic leather production.

Advanced Connectivity 
Seamlessly integrated into the Prius v are state-of-the-art electronics and enhanced connectivity features. A Bluetooth wireless connection for compatible hands-free phones is standard, enhanced by an automatic phone book transfer function. A standard USB port allows playing of music and video from portable audio devices using the vehicle sound system and in-dash display screen, including full iPod integration.

The standard audio system has a 6.1-inch screen and six speakers. The screen displays the car’s energy monitor and fuel consumption data, and functions as the monitor for the integrated back-up camera and the Display Audio System. The screen also serves as a portal for the available navigation and Entune® App Suite.  An available HD Radio system enables CD sound quality from digital FM broadcasts and enhances analog and AM broadcast sound quality. The system includes HD Radio with iTunes tagging for future purchase and SiriusXM Satellite Radio™.

The available top-of-the-line audio is equipped with a seven-inch display and a Premium HDD Navigation system with Entune App Suite, and JBL Premium Audio. This system offers a split-screen feature that allows for simultaneously displaying navigation and audio information, and full iPod video integration.
The premium JBL GreenEdge™ audio system combines an eight-channel amplifier and door-mounted “acoustic lens” speakers to provide a high-quality sound.  The GreenEdge amplifier is lighter and more efficient than other amplifiers of similar output, drawing less energy than conventional systems and speakers.

Entune App Suite
The Entune App Suite takes advantage of the user’s smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services. Engaging mobile apps include Bing™, iHeartRadio,, OpenTable®, and Pandora®; info services include such as weather, traffic, fuel information (location and price), stocks and sports. Toyota Entune brings an extensive selection of music options to the vehicle, including iHeartRadio’s 750+ stations, and Pandora’s personalized music service. The audio systems featuring Entune® offer a voice recognition system.

Sleek, Aerodynamic and Efficient
Balancing spaciousness, distinctive design and smooth aerodynamics, Prius v has a low 0.29 coefficient of drag. Keeping air resistance low is the familiar triangular Prius silhouette. A flush surface from the front of the vehicle through the front pillar works with side “aerocorners” for exceptionally clean airflow. The smooth front sheetmetal blends into a carefully designed roof and cabin, leading to an optimized cabin-end shape that acts to converge side and roof airflow. Wheels and wheel caps are designed with aerodynamic efficiency in mind. These measures and others also help to suppress wind noise.

Enhancing the clean, low wind-resistance design are materials that keep the Prius v relatively light and easy to move. The door panels are foam-injected with polypropylene and the deck board with lightweight urethane to reduce weight by approximately 20 percent compared to conventional construction. Significant weight reduction was also achieved through the use of high-tensile grades of steel throughout the body along with aluminum in key body panels and systems.

A Toyota-first, the resin Panoramic View Moonroof with power retractable sunshades provides an open feeling in the cabin and is 40-percent lighter than a conventional glass roof of similar size. The construction also provides excellent heat insulation performance, reducing the load on the vehicle’s climate control system. The moonroof has an electrically operated shade system with a jam protection function.

The climate control system uses an electric compressor, so the air conditioning can run even when the gasoline engine shuts off, as it does under certain conditions in normal driving. Available LED headlights enhance visibility while reducing electric draw and are designed to be virtually maintenance free for the expected life of the vehicle.

Proven Hybrid Synergy Drive System 
The Hybrid Synergy Drive system in the Prius v is essentially the same as in the current Prius model. The system combines the output of a 1.8-liter Atkinson-cycle, four-cylinder engine with an a 60kw (80 hp) electric motor that mainly works to power the compact, lightweight transaxle and another smaller motor that mainly works as the electric power source. Maximum motor drive voltage is 650 volts DC. The proven and practical nickel-metal hydride battery pack is the same as on the Prius, but with a cooling duct located under the rear seat.

Hybrid Synergy Drive’s combined 134 net system horsepower feels even stronger to the driver due to the unique way the system combines the power of the gasoline engine and electric motor. It is a series-parallel hybrid system that can provide power either from the engine alone, or the motor alone, or a mix of both.  Regenerative braking helps to recapture electrical energy under deceleration, which helps to reduce fuel consumption. An automatic start/stop system also helps to reduce fuel consumption in urban driving. The compact and lightweight gasoline engine operates very quietly and qualifies for SULEV and Tier2 Bin3 emissions standards.

Four Driving Modes
In addition to the standard driving mode, the Prius v includes an ECO driving mode, an EV driving mode, and a POWER mode. In POWER mode, enhanced mid-range response enables easier coping with slopes and mountainous terrain. In EV mode, the Prius v can run on battery power alone under certain conditions, at lower speeds, for up to about a mile. In ECO driving mode, the engine management system prioritizes fuel economy, managing throttle response and limiting power consumption from the air conditioning.

Pitch and Bounce Control; Better Ride, Better Handling
A feature introduced in the Prius v, Pitch and Bounce Control works with suspension enhancements to improve ride comfort and control in this larger Prius model. Pitch and Bounce Control uses the torque of the hybrid motor to enhance ride comfort and control. The system, working with wheel-speed sensors and in tune with the suspension, helps suppress bounce and toss motions to improve comfort for occupants. Because it helps control the balance and posture of the vehicle as a whole, it also functions to enhance handling response.  The Prius v comes standard with 16-inch alloy wheels, with 17-inch alloy wheels available as an option.

Cutting Edge Safety and Security
The Prius v platform is designed with a force-absorbing body structure. Increased use of high-strength steel, notably in the front frame members, is a key part of providing a strong body structure without increasing weight. Helping to protect the cabin from side and rear intrusions are similarly engineered reinforcements using high tensile steels, all designed to disperse energy strategically throughout the vehicle to help protect passengers.

Like all Toyota models, the Prius v features Toyota’s Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system.

There are seven airbags, including a knee airbag for the driver. The front seat design helps lessen the possibility of whiplash injury during certain types of severe rear end collisions. A Vehicle Proximity Notification System helps alert pedestrians and cyclists of an oncoming vehicle operating in battery mode only, under certain conditions, by emitting a small warning sound. For 2014, a back-up camera monitor is now standard equipped on every Prius v.

An available Pre-Collision System (PCS) retracts seatbelts and applies the brakes in certain conditions when a frontal crash is unavoidable. It is paired with Dynamic Radar Cruise Control. Another available safety system, Safety Connect, can access a call center with a live operator who can dispatch police and emergency vehicles. The system offers automatic collision notification and a stolen vehicle locator feature, designed to track the location of the stolen vehicle via GPS and help guide police to recover it.

Peace of Mind Warranty Protection
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is covered for 10 years/150,000 miles.

The Prius v also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

It’s Minivan Season!

So, here we are in northern Illinois.  It’s cold, and snowy, and the sun sets way too early in the day.  Thoughts wander to warm tropical beaches, palm trees swaying in the breeze, maybe a fun vacation at Disneyland.  You’re in luck!  Spring break is right around the corner!  But wait – is your older minivan going to make it to Florida this year?  Do you have a sedan and the kids and the luggage just aren’t going to all fit?  Take a look at the new 2013 Sienna van.  Room for just about anything you can imagine, the seats even fold down for more square footage and storage room.  Come in and visit us, take a Sienna for a test-drive and see if it will work for your family.  Short on time?  Visit our website and take a look at the selection.  You can choose an LE, XLE, SE, or Limited, we even offer an All Wheel Drive version.  Toyota is offering a $750 rebate or 0% financing for 60 months right now, so there’s really no better time to take the minivan plunge!

2013 Sienna at Anderson Toyota




Scion iQ Winner and Make A Wish

Over the past several weeks we’ve been asking customers and community members to donate  $1.00 to Make A Wish and then “make a wish for themselves” by entering a drawing for a new 2012 Scion iQ.  Today the drawing was held and the big winner was Lila Brown of Machesney Park, IL. Q98.5 and 97ZOK, along with Kelley’s Market were sponsors.   We were able to donate over $1,020 to Make A Wish!  We also had 18 winners of $100 gas cards from Kelley’s Market and one lucky winner of  tickets to the sold out Carrie Underwood concert.  It was a great day!

scion give away 3  The Winner!
scion giveaway 029

Toyotathon is on!


Over the past 33 years, Toyotathon has become the premier event in the automotive industry. Historically, Toyotathon is the best time of the year to purchase a new car, truck or SUV. Toyota offers excellent incentives and value to Toyota customers including 0% financing available for up to 60 months on seven different models!

This is the one event you don’t want to miss. Be sure to stop in to our dealership as soon as possible to check out our extensive inventory on the latest lineup of beautiful Toyota vehicles! This incredible event is ending soon, so HURRY IN TODAY–a deal this good won’t last forever!